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Why Printers are still essential to your business

Written by Toshiba | Jan 10, 2023 11:17:00 AM

In the world of remote working and the digitization of many businesses, one may think that having printers in the workplace is a thing of the past. The assumption is that since most companies are going digital and paperless, printers are not needed because the main niche involves paper.

Although this may be true, printers still play a vital role in the office. This is evident in the fact that today’s printers, primarily multifunction printers, are designed to contribute to environmental awareness, are digitally advanced, and are technologically capable of keeping up with today’s workforce.

That said, Toshiba printers are among the best multifunction printers in the market. They are ideal for storing documents on your online server and helping your business maintain a small carbon footprint.

With such advanced printers available, there is no reason why businesses cannot be multifaceted and practice incorporating both printed and online materials in their plans. 

This article will discuss a few reasons why your business should still have printers in the office.

  • Technology can fail, but hard copies will always be there 

The reality about relying on computers containing all crucial documents is that it is risky. The risk in this comes in the fact that computers can crash and be hacked, and when this happens, your company's data, documents, and spreadsheets, sadly, can be irretrievable. 

Printers can help you avoid this loss because you can have some of your most essential documents printed out and filed manually. You do not have to print out every single document. Still, you can just keep hard copies of personal and vital data such as accounting documents, employee information, and company policies.

Toshiba printers also allow cloud storage. This can come in handy if your printer or computers crash or malfunction. You will have your documents safely stored, and they will also be retrievable.

  • Mail does not need to be solely electronic

Although many businesses have taken advantage of the convenience of sending emails, there is something extraordinary about sending your customers personalized mail in paper format. Today, many people would instead use their email to receive and send mail, but nothing beats the realization that somebody took the time to type out and print a letter, especially for you. This kind of dedication will give your customers the idea and feeling that you care about them and spend time and resources to ensure that multiple communication channels are open to them. 

  • Minimize screen time for your employees 

There's no disputing that computers help speed up work processes and increase office productivity. But certain disadvantages come with computers. One of the most common disadvantages of spending long periods in front of a computer screen is eyesight problems. This is where documents are printed; one can mark up, create notes, etc.

Printing paper from your office printer can help with productivity because employees would not have to take breaks, so their eyes can rest from staring at the screen for too long. Also, you can create PowerPoint presentations and hand out printed versions of your presentation so your employees can follow the presentation without keeping up with the slides on the screen. 

With Toshiba printers, you can send presentations from your computer or phone anywhere in the office. You can easily print out presentations for colleagues as soon as you finish compiling them on your computer just in time for a meeting.

  • You might be limiting yourself. 

Advertising and marketing shouldn't exist in the digital realm. Deciding solely on pushing your business digitally can be detrimental to growth. For your business to grow and reach a wider audience, you must incorporate and distribute physical print materials like brochures and pamphlets to connect with customers beyond your online efforts. When people come across engaging posters, they get enticed to search for the business online to know more.

It is better to cross-market physical pieces of paper along with your digital strategy.

Printing out pamphlets and brochures is easy with Toshiba printers because they offer various options depending on your type of printer. You can choose a multifunctional printer with color cartridges to print out your well-designed brochure or pamphlet at a high quality and excellent color resolution to grab your potential customer's attention.

The wrap-up

Toshiba printers are an excellent investment for any business. Browse the Toshiba website today and find your ideal printer, from multifunction monochrome to barcode printers. Choose a printer that gives you the best of both worlds, technologically and paper-wise.